Generation Nerd

I love this entry for two reasons.

1. I get to feature George Michael Bluth (Michael Cera) as the poster child for awkward teens.
2. I get to show that the so called “experts” in social media got it wrong when they thought Twitter would take off with the teen market.

To this point, maybe we don’t know the elusive teens as well as we think. Our understanding is surprisingly limited, and our predictions of their behavior are proving to be inaccurate.

Although Generation Y is tech savvy, they don’t embrace all the technology that we imagine them to. Just because new technology is available doesn’t mean they will use it. For instance, Twitter is becoming increasingly popular with older generations, but teens are resisting the urge to micro-blog.

Given the practices of this age group, I can’t help thinking Twitter will go the way of the 8-track and laser discs.

Why don’t kids use Twitter?

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I was once a “closet nerd.” Now I proudly spend most nights in my computer chair like I was at the helm of the USS Enterprise. Many of you will get this reference, because apparently, I’m not alone.

According to the US Census Bureau, Americans will spend an average of five months of the next year watching television, surfing the web, reading daily newspapers, and listening to personal music devices. Most of these activities include a keyboard and social media.
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