Confused? I was too until I read this article by BrandWeek. It says, “More brands will compensate bloggers and social media users in an attempt to generate chatter about their products, a new study found. PQ Media said such “sponsored conversations” — which compensate social media users for discussing brands’ products — grew to $46 million in 2009, a 14 percent increase from a year earlier.”
Trust is the biggest problem with Internet advertising. I work hard to bring quality content to my readers and this advanced form of bribery is devaluing the trust that I try to build. In the long run, I hope that those who post true insight without financial backing will be rewarded with the trust of their readers. By the way, I haven’t received a dime from any company so far. Have you?
What do you think?
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