Generation Nerd

Going green; it’s for the birds

Nicole Martin

I’m starting to think my ability to function like the rest of society is slowly being taken from me. When did everyone stop living in the land of the free? You know, the place where original ideas were promoted and not following the norm was encouraged. I’m all for minimizing my footprint, but when that footprint is losing its significance, I think I’ll pass. When you purchase a product simply because the label says, “Made from 100% recyclable materials,” any chance of the art of living is lost.

Here’s a thought; nothing is really “100% GREEN”! When something becomes too much of a good thing, it probably is. When something becomes too trendy maybe it’s begun to lose its original value.
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The nerd, a title I wear proudly, is being referred to as the “hottest demographic in marketing.“ We are fiercely loyal to products that represent our lifestyles. But our lifestyles vary quite a bit. I am not the same brand of nerd as, let’s say, the Trekkies. I’m sure as hell not the Dragon Master type. I’ve never been known to LARP, although I wouldn’t mind watching it. I know I’m different from these nerds, but do marketers?
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