Apple’s Latest Release (Yawn)
“I haven’t cared about a release of Apple products as little as the most recent one.” –Larry Sumpter
Couldn’t agree with you more Mr. Sumpter. Apple has great products, but their marketing approach is even better. The marketing wing of Steve Jobs’ company has set the standard so high that anything short of revolutionary is a disappointment.
Remember that feeling when you first opened your iPod? Remember the first time you used the touch pad of an iPhone? Those were both pivotal moments in your relationship with Apple. The hype surrounding the products was out of this world. Some people waited days just to be the first of their friends to have one.
Look, at Welt, we’re certain that Apple’s new line up of iPod Nanos and their latest revision of Apple TV (Why would you ever buy this product when you can hook up your laptop to your big screen for the cost of an HDMI cable?) will be enough to gin up Apple’s base, but frankly, when Jobs pulls on the black turtle-neck and jeans, and steps up to the lectern, we want to see “the future of” something. Hell, we’ll even settle for the “greatest innovation in” some category. Isn’t that kind of us? All sarcasm aside, this latest roll out just doesn’t feel like enough to get inside our pockets.
The most interesting part of the presentation was the introduction of Ping, a social medium for music. It could kill MySpace if carried out well, but big businesses don’t have the best track record with social media. Remember Google Wave? How about Buzz?
Apple is still vibrant and innovative, and one of the most innovative/coolest companies ever… So, maybe they’re entitled to an “off release” every once in a while.
Anybody waiting in line to buy the new Nano? Why? Do you still use MySpace? Know anyone who does?
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