If you’re in public relations, it’s time to evolve or find another profession. If you’re not in PR, but someone suggests it to you, grab your checkbook and run the other way. PR is a telltale sign that their thoughts are as antiquated as their vocabulary (think “ticker-tape” and fireside chats with FDR). DPIM (Digital Public Image Management) is now the new PR.
While PR has been used for decades, the digital revolution and the rise of social media is the next generation. It’s not enough to rely on the same methods used in the 90’s, when our world changes daily. When the public wants to find out about you now, they go to Google. That’s why managing your digital image in real time is so vital.
The ease of sharing and real-time results, particularly with social media, give DPIM an advantage over PR. Letting users spread your message at little cost is a no-brainer. Here’s how I know PR is on its deathbed…
We helped promote the Ndukwe Foundation’s 2′nd annual event on Oct. 11. With a limited budget, one mainly tied up in sweat equity, we were able to drive sales over the target of 300. Maybe that doesn’t impress you, but considering that only 20 tickets were sold prior to a DPIM strategy, and only 2 weeks before the event, it’s been chalked up as a tremendous success. Need more evidence? Check out some of the photos from the night.