Generation Nerd

Last week, Apple inked a cloud-music licensing agreement with EMI Music. They’ve signed Warner Brothers, and are working Universal and Sony.

But why isn’t the headline about EMI signing up with Apple?

EMI already tested the waters with an iPad app, so it’s clear they’re embracing the union. It’s a little startling to remember there still are music labels when you’ve gotten accustomed to buying individual tracks. Labels rank lower in public opinion than the guys who delivered the iPod.

File sharing and portability broke the old music models. More importantly, “sharing” was the point. Napster set expectations for free music ten years ago. When you can freely stream Pandora , YouTube, or less legal resources, on demand, few still leave their soundtrack to chance. (more…)

“I haven’t cared about a release of Apple products as little as the most recent one.” –Larry Sumpter

Couldn’t agree with you more Mr. Sumpter. Apple has great products, but their marketing approach is even better. The marketing wing of Steve Jobs’ company has set the standard so high that anything short of revolutionary is a disappointment.

Remember that feeling when you first opened your iPod? Remember the first time you used the touch pad of an iPhone? Those were both pivotal moments in your relationship with Apple. The hype surrounding the products was out of this world. Some people waited days just to be the first of their friends to have one.
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