Last week, Apple inked a cloud-music licensing agreement with EMI Music. They’ve signed Warner Brothers, and are working Universal and Sony.
But why isn’t the headline about EMI signing up with Apple?
EMI already tested the waters with an iPad app, so it’s clear they’re embracing the union. It’s a little startling to remember there still are music labels when you’ve gotten accustomed to buying individual tracks. Labels rank lower in public opinion than the guys who delivered the iPod.
File sharing and portability broke the old music models. More importantly, “sharing” was the point. Napster set expectations for free music ten years ago. When you can freely stream Pandora , YouTube, or less legal resources, on demand, few still leave their soundtrack to chance. (more…)